Objective: Develop an understanding of a prospective career path and a strategy for success using principles of research and media literacy.

Using your knowledge of informal, institutional, scholarly and journalistic sources, write a case study about your chosen career/field of study.

Your report must use the following outline and answer the following questions:

1. Introduction

Identify your chosen career and give an overview of your findings.

2. Key organizations

What are the three largest companies in Memphis (or your hometown, or a city you’d like to move to) in your industry? What do these companies do that others don’t? Why did you choose them? Be specific. Name at least three companies or organizations and give a brief summary of each.

3. Key skills

What are the key skills you need to succeed in this career? List and discuss the skills employers are seeking. Name at least five skills.

4. Current status (About 500 words)

What is the state of the industry? What is changing? What innovations are affecting the industry? What is the current, ongoing conversation about the industry?

5. Key influencers

Who are the key influencers in the industry? What are they saying about the industry? Follow them on social media. Name at least three influencers.

6. Conclusion

What do you plan to do in your professional life, considering this information.