Also attached in this weeks Lessons file is your final small assignment, which focuses on the Lean, Finely Textured Beef (aka Pink Slime) case study. Your task is to pretend that you are in the corporate communications department of Beef Products, Inc. and you must help manage the crisis related to your product. There are three parts to the assignment; be sure to address each one.
Written on July 1st, 2020 by
crisis management
Posted in APA (edition "APA 6"), Marketing