This Competency Assessment assesses the following outcome:

MT302M2-2: Apply personality theory within a business environment.

Choose either a medical supply company, a hospitality services company (i.e., hotels, inns, tours, etc.), an event security service, an industrial manufacturer, or a beverage company. [Note: You cannot choose a real company. This must be a fictitious company using the scenario below.]
Scenario:

A family company (in the industry of your choice from those options above, but no real companies may be used) has been in business for over 40 years. They have always had a family member as president of the company. The business has been mostly conducted via email, phone, and in-person; but in general, the business systems are outdated. Now with the increasing competition, they realize that without change, the business may not survive. With no family member currently to lead the company, they must do an intensive search for an individual suited not only to their industry with the right expertise and education, but the right personality to lead the company into a new era.

This company has a culture that is currently very insular and most employees effectively pass their jobs on to someone else residing in the local community who they refer for the job; so all employees really feel like one extended family. They look to each other to help one another out in times of duress either at work or personally. Although their market has been predominantly in the U.S., with little or no diversity in the workforce, they are increasingly getting inquiries from Mexico and Latin America. There are 300 employees in this major metropolitan eastern city, and the salaries and benefits have always been on a par with the industry salaries elsewhere in the U.S. Their belief in family first, timely response to customers, and honesty have been hallmarks of this family business.

The founders remaining family members are not inclined or are unable to take over the business and have called you in as their consultant to tackle the executive search. In light of the possible future demands and needs of this company, address the checklist items.

Checklist:

Identify the industry choice from the five options provided (you can name the company with whatever name you choose, but it should not be a real company). This will be the title of your paper. An example would be: Finding a new leader for Industrial Widgets Company (fill in the underlined part with your company name). Explain what the company makes or services it provides and the industry you chose from the options provided.
Summarize the problem, and the companys culture as presented in the scenario. Describe any changes that might be necessary and that will pertain to the type of personality the new president will need to have.
Explain the traits and personality factors that should be considered when selecting the next president using the Reading from Chapter 5. Include the Big Five personality traits, Hollands typology, and at least one other personality theory (for Competency) or at least two other personality theories (for Mastery) in your response (you may use the Internet but provide the source url).
Explain how the personality of the new president you described previously would benefit the employees and the success of the company going forward.
Submit your 810 slide PowerPoint presentation with no more than five bulleted items per slide, using 24-point font, with either audio (or speaker notes below each slide) with additional title and reference slides to the Dropbox.
Access the assessment rubric

Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental.

Directions for Submitting Your Competency Assessment

Before submitting your Competency Assessment, save your work on your computer in a location and with a name that you will remember. Make sure your Assessment is in the appropriate format (PowerPoint). Then, when you are ready, you may submit to the Competency Assessment Dropbox.

Minimum Submission Requirements

Address all the checklist items using correct English grammar and spelling and submit your original PowerPoint presentation with no more than five bulleted items per slide. Then include speaker notes to provide details concerning each bulleted item (below each slide) or audio should be provided for each slide.
Be sure to cite both in-text and reference list citations where appropriate and reference all sources. Your sources and content should follow proper APA citation style. Review the APA citation style found by accessing the Academic Tools area and choosing the APA resources. Your presentation should include an additional title slide and it should be using 24-point font, with correct citations, Standard English with no spelling or punctuation errors, and correct references (on the last additional reference slide.)
If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned without being scored.

Plagiarism

Plagiarism is an act of academic dishonesty. It violates the University Honor Code, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.

For more information on Universitys Plagiarism policy, refer to the current University Catalog.

Marketing Strategy

This competency assessment assesses the following Outcome(s):

MT219M1-1: Summarize the basic components of a marketing strategy.

Read the scenario and respond to the checklist items based on the Reading and Learning Activities.

Your instructor will assign a business type or industry to you.

Introduction: Examine the four marketing strategies and read about the importance of doing viable marketing research before you begin planning strategy. Based on what you learn, you will begin this assessment by examining the mission statement and then move on to address the situation analysis based on where you live. You will first address the background marketing research based on the business type that will be provided by your instructor.

Read the scenario and respond to the checklist items based on the reading and practice activities.

Scenario: Lee is the owner of Lees [business type assigned by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for his business. You must use the industry assigned by your instructor.

Checklist:

Summarize a marketing strategy for Lees business, addressing each of the six parts.

Part 1 Mission:

Redefine Lees mission. Lees current mission is more of a product-oriented mission statement. For example, We sell flowers or We make pizza.

Write a marketing-oriented mission statement for Lees business.
Part 2 Situation Analysis:

Organization Strengths and Weaknesses:

Describe methods that Lee could use to identify his internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organizations strengths and weaknesses. Explain your response.
Environmental Scan:

Who are the direct and indirect competitors for Lees business located in your area?
Using sources like the S. Census Bureau (go to Browse by Topic), describe the demographics affecting Lees business in your area.
How is technology being utilized in the industry assigned that might have a positive or negative impact on Lees business?
Identify Lees competitive advantage against his direct and non-direct competitors in the city nearest to where you live.
Define the term sustainable competitive advantage and explain what advice you would give to Lee in his quest to build a sustainable competitive advantage.
Part 3: Marketing Objectives

Set marketing plan objectives for Lees business (see page 25 of your text).
Identify at least two S.M.A.R.T. goals (i.e., specific, measurable, achievable, realistic and relevant to the mission, and time-bounded).
Part 4: Marketing Strategy

Describe the target market strategy for Lees business. Paint a very clear picture of who Lee will be targeting for his product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase his sales? Explain.
Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.
Part 5: Implementation

Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.
Part 6: Evaluation

Using the concepts from the text, describe how you will evaluate your marketing strategy.
Respond in a minimum total of 3 pages: 1 pages (350 words) for Parts 13 and 1 pages (350 words) for Parts 46 in a Microsoft Word document with additional title and reference pages using the current APA format and citation style. Your paper should include headings, an introduction, and a conclusion. Go to the reading area for help with APA.

Reference

U.S. Labor Department. (2018). Bureau of the census. https://www.census.gov/