Must be nine to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to  

Read

• Chapter 9 of the course text, Principles of Marketing
• Chapter 10      of the course text, Principles of Marketing
• It is recommended you review the course text and other resources read or watched throughout this course.

Throughout this course, you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.

Instructions

Part 1 General Information and Situational Analysis

Section 1 Company Background

• Describe your selected company or brand.
• Tell a      brief history of the company.
• Summarize the core products and services the company offers.
• Identify direct current competitors.
  • Explain why they direct competitors.

Section 2

• Complete a      SWOT analysis.
• Propose the product or service line you want to develop a marketing plan for.
• Justify your proposal with a SWOT-based argument for why it warrants marketing investment.

Section 3 Macro- and Microenvironment

• Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro-and macro environment factors that affect the companys overall marketing strategy.

Part 2 The Marketing Plan

Section 1 Segmentation, Targeting, and Positioning (STP)

• Describe your segmentation approach for your proposed product/service.
  • Be sure to discuss these elements of the segmentation approach: demographic, geographic, behavioral, and psychographic segmentation approaches.
  • Provide a rationale for this approach.
• Describe the target audiences or markets.
• Create a      positioning statement.

Section 2 The Marketing Mix

• Formulate the 4Ps for your proposed product/service:
  • Product
    • Describe your core product, extended product, and product concept.
    • Explain how you plan to achieve competitive differentiation through creating customer value in four areas: Branding, Packaging, Support & Quality
    • Price
    • Place
    • Promotion with a special focus on digital media and integrated marketing communications (IMC)

Section 3 Global and Ethical Considerations, and Conclusion

• Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
• Discuss at      least one policy/philosophy or idea regarding the companys
  • corporate       social responsibility (CSR),
  • green       marketing practices, and
  • ethics and ethical marketing.
• Conclude with a summary of your plan and why it deserves to be funded.

Helpful Tips

• Use your      Week 2 assignment and make sure you incorporated your instructors feedback and have improved your previously submitted work for Part 1 and      Part 2, Section 2 (Product).
  • Understanding the background of the company will help you complete the SWOT analysis.
  • Propose a new idea to market the product or service line. Avoid writing about or proposing the current marketing strategy.
  • This is your idea, so use the SWOT analysis to defend it.
• Use the information you researched and analyzed in the Week 4 video presentation to complete Part 1, Section 3.
  • Analyze some micro-and macro environment factors that affect the companys overall marketing strategy.
  • You       need to provide enough details to the information you included in your       slides to fit well with the rest of the paper.
  • Make       sure you incorporated your instructors feedback and have improved your       previously submitted work for this part.
• Use the      information you researched and analyzed in the Week 4 discussion forum, Finding      and Targeting Your People, to complete Part 2, Section 1.
  • You       need to beef up the information you discussed in that discussion forum to       align it with your overall marketing plan.
  • Review       and refer to Section 7.3 of the course text, Principles of       Marketing.
• Spend      considerable time completing Part 2, the Marketing Plan; this is the      essence of your plan.
  • Someone       should be able to understand your plan, just by reading this section       only.
• At the end      of your marketing plan, add an APA-formatted appendix.
  • For       information on how to create a APA-formatted appendix, please review the       University of Arizona Global Campus Writing Centers resource .
• Save your      marketing plan as a Word document.

 What social and political conditions and events tend to shape the onset of social revolutionary or nationalist-separatist terrorism? Why do people join terrorist movements? And, what should be done by governments to reduce or contain terrorist threats?

You should discuss at least two specific examples of terrorist movements when answering these questions, and base your analysis on course readings. You must cite at least three of the following sources: 

Introduction to What Terrorists Want, by Louise Richardson 

White, Peaceful Protest to Guerrilla War 

The course textbook, Violence: The Enduring Problem 

Documentary film, Voices From the Grave 

minimum of 3 pages (double-spaced, 12-point font, 1 margins). Please edit the writing carefully to avoid spelling, grammar and punctuation errors.

 In thinking about racial residential segregation, research and discuss three factors for racial residential segregation. Please make sure to discuss your answers in detail. What is the factor? How does the factor contribute to racial residential segregation? Describe one remedy you would suggest eliminating racial residential segregation? Why do you support this remedy? 

 At times inmates are put into solitary confinement (The Hole) for long periods of time. Do you believe that there should be a time period that someone should be put into The Hole? How long and why do you think this? Are there certain cases that you believe that a person should be put in The Hole for an extended period of time past what you already stated? Explain and support your position. 

Clinical Case:

Mrs. G. is a 45-year-old female arrives at the emergency department where you are working with complaints of burning pain in her chest and throat and a sour taste in her mouth. She states this pain has been going on for years after she eats certain foods. She has a large, extended family and does all of the cooking. She is Hispanic and likes to cook her special recipes because she believes that “these foods are good for herself and her family.” She is very proud of her cooking and believes that is one of her main contributions to her family. She has never been sick and does not like to take pills.

She is examined by the emergency room doctor and diagnosed with Gastroesophageal Reflux Disease (GERD). The doctor has ordered medication for you to administer. These medications include a proton pump inhibitor (Prilosec), and a Histamine 2 blocker (Pepcid). He also prescribes the proton pump inhibitor to be taken at home for the next two weeks. Mrs. G. starts to feel better and is ready for discharge. You will be providing the client teaching and discharge instructions about GERD.

In your discussion about GERD include:

• Dietary suggestions you would make
• What foods and liquids she should avoid
• What changes she should make
• Barriers she will face in making these changes and how they can be overcome

Include APA formatted references if used.

Prepare a financial plan for the organization that you select for your business plan.

Describe the organization, including the type of business.

Create the business case.

• Determine why funding is needed for the company.
• Determine the sources of funding. Consider self-funding, borrowing, loans, equity, venture capital, etc.
• Evaluate the requirements of each of the funding sources that you plan to use.
• Analyze the risks that are associated with each funding source.
• Decide which sources are the best fit for your company based on the requirements of each. Justify your decision.
• Estimate the cost of capital for both short-term and long-term funding sources. Research current estimated APRs for your selected sources of funding. Create a table or chart to display this information.

Estimate direct costs, including capital, marketing, labor, equipment, and inventory/supply costs.

Prepare a budget that includes starting balances, monthly costs, loan/investment payments, cash flow projections, and required revenue.

Create a profit-and-loss statement for a 3-year period. Provide a revenue forecast, stating realistic assumptions, such as growth per year, in your projections.

Cite references to support your assignment.

Format your citations according to APA guidelines.

write a review of Elias and Dreiers Major League Rebels….
THIS IS A LABOUR STUDIES STYLE BOOK REVIEW
YOU MUST HAVE READ OR MUST READ THE BOOK. Thanks
Above all, a strong review makes an argument about the text. Your review should serve as a commentary, not merely a summary. In your review, you can offer agreement or disagreement and identify where you find the work exemplary or deficient in its knowledge, judgments, or organization. You should clearly state your opinion (ie/ a thesis or an argument) of the work in question, which will resemble other types of academic writing, with a thesis statement, supporting body paragraphs, and a conclusion.
The review should tackle the following questions:
    What is the thesisor main argumentof the book? If the author wanted you to get one idea from the book, what would it be?
    What exactly is the subject or topic of the book?
    How does the author support her argument? What evidence does she use to prove her point? Do you find that evidence convincing? Why or why not? Does any of the authors information (or conclusions) conflict previous assumptions you had of the subject?
    How does the author structure their argument?  Does the argument make sense? Does it persuade you? Why or why not?
    How has this book helped you understand the subject? Would you recommend the book to your reader?

write a review of Elias and Dreiers Major League Rebels….
THIS IS A LABOUR STUDIES STYLE BOOK REVIEW
YOU MUST HAVE READ OR MUST READ THE BOOK. Thanks
Above all, a strong review makes an argument about the text. Your review should serve as a commentary, not merely a summary. In your review, you can offer agreement or disagreement and identify where you find the work exemplary or deficient in its knowledge, judgments, or organization. You should clearly state your opinion (ie/ a thesis or an argument) of the work in question, which will resemble other types of academic writing, with a thesis statement, supporting body paragraphs, and a conclusion.
The review should tackle the following questions:
    What is the thesisor main argumentof the book? If the author wanted you to get one idea from the book, what would it be?
    What exactly is the subject or topic of the book?
    How does the author support her argument? What evidence does she use to prove her point? Do you find that evidence convincing? Why or why not? Does any of the authors information (or conclusions) conflict previous assumptions you had of the subject?
    How does the author structure their argument?  Does the argument make sense? Does it persuade you? Why or why not?
    How has this book helped you understand the subject? Would you recommend the book to your reader?

This course requires you to prepare and submit a research paper on the emergency response effort directed to a major aircraft mishap of your choice in Module 9. 

The paper must be supported with references and regulations applicable to the incident/plan. Remember that the nature of the class is aircraft crash and emergency management, and the focus of the paper should revolve around this theme. Papers that do not address this topic but focus instead on other important yet unrelated safety issues will not grade well.

Lastly, your research paper must include a lessons learned component. This is an opportunity to place your ARFF Commander helmet on one last time and utilize what you have learned from the previous mishap exercises in this course. Describe your chosen mishap successes and failures. Explain what was done correctly and what was done incorrectly by that airport’s emergency response team(s). Describe your recommendations for improvement that these teams could make to their operations so they are better prepared for the future.

The first step in your research paper project is to select an accident upon which you will develop your research.

Topic: The aircraft accident I decided to research and analyze is Lockheed Martin’s L 1011 TriStar 1 N726DA Flight 191. Lockheed L 1011 TriStar 1 Flight 191 was a Delta Airlines-operated flight scheduled to fly between Fort Lauderdale and Los Angeles with a layover going to Dallas-Fort Worth International Airport. This aircraft was carrying a total of 11 crew members and 152 passengers. However, 8 out of the 11 crews and 126 out of the 152 passengers were killed due to what is known as microburst-induced wind shear which is a meteorological event. This is part of the reason why I decided to select this aviation accident. In the past, I have had the opportunity to briefly study meteorology which contributes to my understanding of the causes that lead up to this tragic event. This wind shear increased the landing speed of the aircraft going from the normal landing speed of 149 knots to 173 knots which as contributed to the loss of control of the aircraft (Tailstrike, 2022). 

References: 

Delta Airlines 191 CVR transcript. Cockpit Voice Recorder Database. (2022). Retrieved from

The outline for the research paper can be found in the attachments section. 

The written assignment paper formatting requirements are as follows: 

The research paper must be 10 pages in length, at a minimum, not including the title page, abstract, and reference section.

Times New Roman, 12pt, double-spaced

All sources should be cited using the (APA) style and format, including APA-formatted citations and a comprehensive APA-formatted reference list.

 Resources used must be from creditable sources. Cite all sources 

Papers must be grammatically sound and free of spelling errors. 

1. Description of a family member (20 points) – Pick one family member in the following age
group (infancy through adolescence). You may opt to write about yourself as an adolescent
age 18 or under. You can also write about a current adult but write about him or her as
someone under the age of 18. For example, if you decide to write about your parent make
sure to indicate in your papers intro what age (0-18) of his or her development you will
discuss. For any individual you choose to write about please be sure to indicate the exact age
you choose to write about (not an age range) and make sure they are under 18 years of age.
a. Provide demographic information about the chosen family member, including the exact
age.
b. Provide a bio-psycho-social description of the family member.
a. Biological System
i. Discuss the pertinent biological development/status of this individual.
ii. Identify any relevant prenatal concerns that may have impacted this

iii. Please refer to page 59 of your text that provides a detailed description
of how to analyze this system (e.g., clients diet, health (past and
present), exercise, sexual functioning, medication, and substance abuse,
family and genetic history). See page 59.
b. Psychological System
i. Apply one of the psychological theories that we learned in class
(Erikson, Freud, Rogers, Piaget) relevant to the family member and
indicate in which stage (according to the theory) this individual falls
under.
ii. Please refer to page 59 of your text that provides a detailed description
of how to analyze this system (e.g., clients self-esteem, coping skills,
mental health (both past and present), personality characteristics, family
history of mental illness, spiritual development, and cognitive and
emotional development).
c. Social System
i. Indicate influence from relationships/social systems on the chosen
individual- what role do others or social systems (this may include race,
ethnicity, socio-economic status) play in the development/status of your
chosen individual).
ii. Please refer to page 59 of your text that provides a detailed description
of how to analyze this system (e.g., the clients work stability,
engagement with social activities and recreation, and relationships with
family, friends, and co-workers.).
2. Description of the familys influence on the individuals behavior (40 points). Please apply
all the bullets points listed below that pertain to your chosen family member.
Apply and describe the following theories/concepts that are relevant to the chosen
family members development. For example, if familial separation is not applicable to
your chosen family member, please indicate this and move on to the next applicable
concept/theory. Do not just describe the theories/concepts that you select, you must
apply them to the individual and his or her current development. Be sure to indicate in
which stage of the relevant theory, if applicable, the individual finds himself or
herself in.
o Ecosystems/Ecological theory and/or Systems theory, select one.
o Parenting style (identify a specific parenting style) and its impact on the
individual
o Attachment Style (identity a specific attachment style)
o Discuss relevant issues related to social economic status, infant development,
and maternal health if applicable.
o Divorce or other forms of familial separation, if applicable
o Racial/ethnic cultural values
o Relevant theories of racism, if applicable
o Identify a theory relevant to social learning (e.g., social learning theory,
classical or operant conditioning) and indicate how the individuals family of
origin has supported this process of social learning.
o Any one of the sociological theories covered in chapter 4, please select one.

o Kolbergs theory of moral development (identify a relevant stage)
3. Description of Mezzo, Macro Interactions (20 points).
Description of one mezzo or macro theorie/concept covered in class that further
describes the chosen family members current development. Do not repeat the social
description provided in section one above. In this section. you will describe how a
specific policy, institution, and/or social status impacts the development of the
individual as better explained by one theory or concept of your choice that was
covered in class. Remember that biology, family, and the larger environment impact
the individuals behavioral outcome