Category: Business and Management

global marketing

Select a U.S. brand and develop a marketing plan for selling it overseas. Select a country where you want to sell it (this brand should not be sold in this country at this time), and then

1.Analyze the key elements of the countrys culture, economic, and political environment.  2.Select a method of entry in the country and justify your selection.  3.Select and describe the target market.  4.Identify the key competitors and identify strategic elements that increase competitive advantage. 5.Analyze potential ethical issues in the practice of global marketing the US brand may encounter. 6.Identify a desirable brand image (it may differ than the image this brand has in the U.S.).  7.Identify key features/performance/benefits of the brand. Depending on the differences between the country you selected and the U.S., you may need to adjust the product features, benefits, and performance.  8.Select a pricing strategy.  9.Select the appropriate method of distribution.  10.Explain the role of the companys Marketing Information System in the global strategy. 11.Come up with a comprehensive communication and promotion strategy including the various methods (advertising, personal selling, sales promotions, direct marketing, PR, publicity) as well as detailed descriptions of key ads and promotional material. 

Case Study Paper

Read the case study and answer the Question 4 in the last page’s Discussion Question section. (separate by both motivation, opportunities, and challenges to write)
4. What is your assessment of Teslas moves into (a) mass-market cars, (b) batteries (car batteries and Powerwall), (c) solar panels? Please consider both the motivation for the moves, and the opportunities and challenges for Tesla to compete in these businesses.

720 Faith Integration 2: Analytics in a Corporation

FAITH INTEGRATION PAPER ASSIGNMENT INSTRUCTIONS
OVERVIEW

Readings:

Readings:
Ahmed: Sections 6.1 -6.2
Bartlett: Chapter 2
Merida: The Wise Fool p.71-88
Merida- Pages 129-163
Read Inside the Coorporation (Attached)
Read- Wise Fool Transcript ( Attached)

Faith Integration Paper 2 : Analytics in a corporation.

Must use at least 4 high quality peer-reviewed sources. The Ahmed (2019), Bartlett (2013), and Merida (2015) course textbooks are required sources. Must have at least 1 biblical integration.

INSTRUCTIONS:

The student should read the weekly assigned chapters in Ahmed, Bartlett and section topics in Merida. Then answer the question being posed as a Christian leader with critical reflection of the topic, supported by in-text citations and examples. This paper is focused on the development of students as Christian leaders in organizations. Another objective of these papers is to provide students with integration of theory and concepts presented in the course in terms of application of faith-based principles.

Faith Integration Paper: Analytics in a Corporation – As a Christian leader why is it imperative to get on-board with analytics in a corporation?

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

780 DB: Call to Lead and Develop other Leaders

Readings:

Manning & Curtis: Chapters 8-9, 12-13

Read Merida: The Wise Fool 9:10-11:43, The Torn Kingdom 12:1-14:20. A Lamp in Jerusalem 14:21-16:34

Chapter 8: Leadership Authority

Matthews 20:25-28

Evaluating a Competency Approach in Assessing Biblical Leadership Effectiveness (attached)

After completing the reading assignments, post your initial response to the following points:
    Reflect on a time that you observed an example of effective leading and how it affected your own leadership development.
    Identify a biblical example of effective leading and compare it with your takeaway from the reading assignments. Include what lessons can be learned and how you might implement it in your workplace responsibilities. (School Administrator)
    Analyze two scholarly sources and discuss to what extent they align with your response to the discussion question.

Must be supported with a minimum of 2 sources excluding the text.All sources must be properly cited and referenced in APA format within the initial post.  Must include 1 biblical integration.

Project #4: Time Series Analysis

Time Series Prediction Project for BA375: Two choices

Option 1: Use one of the US Census time series linked https://www.census.gov/econ/currentdata/dbsearch?program=MRTS&startYear=1992&endYear=2017&categories=44X72&dataType=SM&geoLevel=US&notAdjusted=1&submit=GET+DATA&releaseScheduleId=%C2%A0 (Links to an external site.) (note that the Census will allow you to check seasonally adjusted or not seasonally adjusted. Youll almost certainly want not seasonally adjusted since it will help you to show that you can deal with seasonality).

Option 2: Find another time series of interest to you on the internet (any time series OK, but be sure to include a link to the data. One option: choose any subcategory of the data from class!).

Whether you choose Option 1 or Option 2, perform a time series analysis. Consider is it horizontal? Does it show a trend? Seasonality?  How about a non-seasonal cycle?  Some textbooks including Business Analytics say that non-seasonal cycles must be longer than a year (and depending on your sampling frequency those might be the only cycles you can see in your data), but of course that’s not generally true.  Biological rhythms are generally cyclic and less than a year in length, and it’s entirely possible to have cycles in the supply chain that repeat more often than yearly.

Consider smoothing (moving average or exponential smoothing). Include graphs of both. Do you believe they improve the model? Why or why not?

Here’s a quick and imperfect video (I forgot the camera was on! be merciful and toggle my face to the smaller screen!) showing you the basic steps, if it helps.  I’m following Kylene Tyler’s “Project4Tutorials.docx” if you prefer that format.

720 DB WK 2 Inside the Corporation

Readings:
Ahmed: Sections 6.1 -6.2
Bartlett: Chapter 2
Merida: The Wise Fool p.71-88
Merida- Pages 129-163
Read Inside the Coorporation (Attached)
Read- Wise Fool Transcript ( Attached)

Upon successful completion of this module, you will be able to:
    Identify the reasons advanced data analytics is required in modern businesses.
    Evaluate how leadership within a company uses decision-making analytics.
    Describe how advanced analytics is utilized in a modern company.
    Describe why speed and accuracy of quality communication is important.
    Describe how moral leadership plays a part in business analytics.

After completing the required reading, provide a CRITICAL ANALYSIS discussion using your own professional work experience and learning from the reading. At the post graduate level you are NOT to provide a summary but rather provide a critical thinking assessment of the topic.

Coursework 2

The report length is 3500 words. When counting your words, please exclude the text in figures, tables, Section 1 (Title Page and Table of Contents) and Section 7 (References). The word count must be included in the Title Page.

This assessment uses the work undertaken in Coursework 1 as its foundation. This time however, you must take the opportunity to demonstrate your learning from all OR many of the units of the module to present a case study that shows how theory can be useful in appraising activities and performance of an organisation.

The formal learning outcomes that coursework 2 will contribute to are:

1.      Evaluate the role of an organisations internal capabilities and how these may be structured to attain competitive advantage.

2.      Appraise the role and scope of specific business functions and their contribution to an organisations success.

3.      Analyse and evaluate the significance of key, cross functional processes essential to the delivery of customer value.

The Task: Written report (organisation case study)

The task requires you to:

briefly recap on the introduction to your chosen organisation from Coursework Summative Task 2 introduce the elements of theory that you are using.
discuss the ways in which you can see the theoretical principles being applied (or ignored) in the organisation.
The assignment should demonstrate your understanding of the concepts, the ability to select and discuss relevant literature and to apply knowledge of functional areas to the overall process.

The most important part of this assignment is critical appraisal of the extent to which the current models of good practice in management can be seen to contribute or not to the organisations success.
The report must include the following activities, which you will be grouping in 5 sections:

1.    Identification and description of organisation

Using the same organisation as you did in Coursework Summative Task 2, you can then re-use most of the same data.  If for some reason you have had to change the organisation you must make clear the background to the new organisation and justify the reasons for using it as a focus for your study.  Details should be placed in an Appendix.

2.    The Value and Supply Chains: Establishing relevant theoretical underpinning and application of theory to the particular organisation

This is essential to demonstrate that you are able to take the theoretical material included in each section of the module and apply relevant selected parts of it to use a foundation or framework for the examination of practice in a live organisation.  There must be explicit use of, and referencing to, published academic sources. Evidence of wider reading and research will enhance your mark in this area.

The evidence presented by you of the practice in your organisation must be related to the theory you have chosen to use – there must be a fit between the theory and the practical evidence.  The facts relating to your organisation must be relevant and clearly explained.

3.    Appraisal of contribution of other models to organisational success including SWOT analysis

This is another very important ability for you to demonstrate. You are expected to come to a conclusion about the relevance and suitability of the theory in relation to the organisation you have chosen to study. This appraisal must be reasoned and grounded in the evidence you have presented. It is the strength of your reasoning that matters here and the justification of  your conclusion.

4.    Design and layout

Your work should communicate your ideas in an interesting and appropriate way that adds to the evaluation and discussion within the text.

5.    Quality of text and diagrams or graphics as appropriate

Text, diagrams and any graphics should be clear, readable and used in an appropriate context.

Bibliography and references

The sources of ALL the information should be referenced in proper format. If you are unsure about the proper way to construct a bibliography and cite references, the library has guidance notes available.

The bibliography demonstrates the range of your reading. Remember that there must be evidence in the text that you have applied the reading you have done.

Any topic (writer’s choice)

Explain some of the economic problems that many cities are facing and the solutions that are being implemented by U.S. fire departments to cope with their shrinking budgets. Please use 4 academically recognized sources.

1. Research and discuss the economic problems U.S. cities have faced which have had a direct impact on the fire service.
2. Research three (3) fire departments that have faced serious economic problems and then discuss the solutions that were implemented by that department to counter the effects of the economic downturn.
3. Discuss whether the solutions have been a success or failure.

Research Paper Guidelines for Zara

What are the import requirements of retail clothing?
Why would these requirements effect the Zara logistics team when importing?
How does Zara manage a global supply chain?
How does Zara manage the logistics of moving its clothing strategically between stores?
How does the requirements of maximums in the store help Zara logistics?
How does Zara master global replenishment?
What are Zaras best practices that make it a leader in global logistics?

How can brand image be communicated via social media marketing

Each learner will research, write, and submit an eight (8) page typewritten, double spaced report on a marketing topic. These eight (8) pages exclude the title page and the page listing the references. The report will systematically describe, critically evaluate, and thoroughly analyze the chosen topic. Specifically, the learner must choose one marketing topic from the textbook for an in-depth analysis. It is here important that the learner uses practical examples to show how organizations worldwide have applied the concept discussed. 

It is expected that the learner use at least eight (8) peer reviewed journals made available at the Tusculum University Library through the research and write-up processes. In addition, it is expected that the report use examples from the popular press (i.e. CNNMoney, Business Week, Wall Street Journal etc.) on how businesses worldwide have applied the topic chosen. The sources referenced (from peer reviewed journals and the popular press) cannot be older than five (5) years.