Wk4 DQ1
DQ (C) – Discussion Question 1 (CDQ directed at the upcoming CLA1) Graduate Level

Prior to reading this DQ, read the CLA1 assignment to understand what the assignment is asking you to complete. Once you understand the CLA1 assignment, continue to the paragraph below to complete DQ1.

Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research one (1) peer-reviewed article that can be used to answer your upcoming CLA1 assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your CLA1 assignment and should be different than the abstract.  In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, etc.).

Please note: This article summary should not be the only article researched for your CLA1 assignment. You may (and should) have several other articles researched in order to fully answer your CLA1 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or its entirety in your CLA1 assignment.

Important: Please ensure that you insert your citation for the article as your reference in your discussion post. Depending on which electronic database you use, you should see a Cite selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following (include every item in the bullet list below to potentially receive full credit):

Clearly state what the article is about and its purpose
How the article and/or author(s) support your argument(s)
Most important aspects of the article
Any findings and conclusions
Approximately 250 to 350 words in length
Include the article Abstract in your posting (your summary should be original)
Include the industry example demonstrating the application of your researched article
IMPORTANT – Include the citation for the article

CLA 1 Comprehensive Learning Assessment CLO 1, CLO 2, CLO 3, CLO 4

Part 1 of 2:

Prepare a four-page competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategies, objectives, strengths, and weaknesses. Conduct a competitive analysis on both the industry and market of your chosen product or service. See the CLA1 Part 1 of 2, GUIDE TO COMPETITIVE ANALYSIS. (Provide at least 2 references in addition to the textbook.)

Part 2 of 2:

Prepare a 4 page marketing strategy based on the elements of the 4 P’s used in your chosen product or service. Review the CLA 1 Part 2 of 2 GUIDE TO THE MARKETING MIX ANALYSIS, which can be found in the GAP portal in the course resources. Write about the product you selected in Week 2.

The marketing mix is the 4 Ps (product, place, price, and promotion) and each element should be addressed in the report. You may use the 7 Ps if applicable to your service selection.

Use sources in addition to your textbook, and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.

* use the book as one of the reference.
* use the CLA paper I’m gonna upload for guide on how to make the paper. double spaced, etc..
* use the ALA paper I’m gonna upload as additional reference too.
* the product I want you to research on is Uniqlo’s heattech collection
*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) on page 11-12 of the syllabus for specific guidelines and expectations.

which is this one- Grading Criteria for Comprehensive Learning Assessments (CLAs):
CLAs are comprehensive assignments that provide evidence of how well students have
mastered the course content and test the students on all the Course Learning Outcomes.
CLAs measure student achievement of CLOs in a way that goes beyond rote memorization
and gauges true understanding and mastery of course content. CLAs can include assignments
such as case study analyses, research papers, and/or student presentations. The answers
provided to graduate level CLAs must demonstrate a broad view of organizational
performance factors from the general management perspective that demonstrate concepts
pertaining to effective leadership and management in the 21st century globalized business
economy. One of the grading criteria requirements is that answers provided exhibit skills that
promote and integrate program outcomes and should include decision-making, strategic
management, creativity and innovation, leadership, problem-solving and real-time business
application. Answers must also demonstrate the students ability to research and demonstrate
a graduate writing level.

ALA (P) – Personalized CLO – Applied Learning Assignment (ALA) Graduate

Each student is to choose one (1) Course Learning Outcome (CLO) listed in the course syllabus. Using your textbook, LIRN-based research, JSTOR.org, the Internet, or any other electronic journal database, research a peer-reviewed article that applies to the CLO you selected AND facilitates answering part of your upcoming CLA1 assignment.

Subsequently, you will include in your CLA1 assignment paper, a separate and distinct heading titled “Personalized CLO Applied Learning Assignment. Under this heading, you will provide a minimum of two (2) paragraphs that should contain the following information and/or details:

Clearly state what the article is about and its purpose
How the article and/or author(s) support your argument(s)
Most important aspects of the article as it directly related to your CLO
Any findings and conclusions
Approximately 250 to 350 words in length (minimum of 2 paragraphs)
Include the industry example demonstrating the application of your researched article
Include the in-text citation in APA format to properly reference your article
Please be sure to provide justification by citing the article researched, and include the citation in the reference page of your paper.

– use the book for additional reference.
– use the document I inserted as a guide of how it should look like
– this is like an essay in regards to one article that I’m going use for my CLA1

In addition, for you to have an idea on what CLA1 is here you go:

CLA 1 Comprehensive Learning Assessment CLO 1, CLO 2, CLO 3, CLO 4

Part 1 of 2:

Prepare a four-page competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategies, objectives, strengths, and weaknesses. Conduct a competitive analysis on both the industry and market of your chosen product or service. See the CLA1 Part 1 of 2, GUIDE TO COMPETITIVE ANALYSIS. (Provide at least 2 references in addition to the textbook.)

Part 2 of 2:

Prepare a 4 page marketing strategy based on the elements of the 4 P’s used in your chosen product or service. Review the CLA 1 Part 2 of 2 GUIDE TO THE MARKETING MIX ANALYSIS, which can be found in the GAP portal in the course resources. Write about the product you selected in Week 2.

The marketing mix is the 4 Ps (product, place, price, and promotion) and each element should be addressed in the report. You may use the 7 Ps if applicable to your service selection.

Use sources in addition to your textbook, and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.

Discussion Question 1 Standard DQ CLO 2
Identify a new product that you have seen introduced recently that totally failed in the market. What could have been done differently in the new product development process to prevent the failure?

All sources must be cited to justify your response in the text and matched in the reference list in APA style.

Discussion Question 1 Standard DQ CLO 2
Identify a new product that you have seen introduced recently that totally failed in the market. What could have been done differently in the new product development process to prevent the failure?

All discussion responses including opinion must be supported with logical reasoning and deduction using examples and source material including the textbook and supplementary sources. All sources must be cited to justify your response in the text and matched in the reference list in APA style.

Select a recent event from the media and compare similarities and differences in the communication that was directed towards print media, electronic media, employee relations, government relations, consumer relations, and international relations where applicable. 

You must include at least two different types of media in your analysis.

Read How to Ask Your Boss for an Unpaid Leave to Travel, Study, or Spend Time with Family and Select one of the case studies at the end.

https://hbr.org/2019/02/how-to-ask-your-boss-for-an-unpaid-leave-to-travel-study-or-spend-time-with-family

In 4 body page essay, complete an analysis of the case in APA format.

1)  What is the issue?

2) Identify the parties involved, the negotiation strategies, cultural and ethical issues, etc.

3) What next steps would you recommend and why?

Make sure to support your essay with 5 – 7 outside sources.

Assignment 1
What is Advertising?

    JMC 394 Introduction to Advertising is designed to introduce students to the world of advertising.  The first case is an easy one.  Write a 250-word essay that answers the question: What is advertising?
    Be sure to include a definition of advertising in your essay.  The expectation is that, at some point early on in your work, the phrase, Advertising is . . .  will occur and will be completed with a concise definition from an attributed source. Please point out how each of the following marketing activities is included in or excluded from your definition:
    a.     A Murray State University recruiter visits a high school to persuade students to enroll at Murray State.
    b.     An ad agency copywriter writes a selling song for a radio commercial.
    c.    Hilton Hotels surveys its consumers to discover how they react to a new line of hotel accommodations.
    d.     Gillette sends 18-year-old men a coupon in the mail so that they can buy a new style of the razor at half price.
CONTENT:  1) The essay should be your best analysis of the question, supported by reference to the text or other generally acceptable references on the subject. Your unsupported opinion, while charming, is of little interest. In sum: You should read the book before you write.  2) The essay should reflect an understanding of the nature of advertising and may consider the distinction between advertising, public relations, personal selling and marketing if any.
FORM:  Your essay will be typed, double-spaced. It should not be longer than 250 words.  Your essay is due at the beginning of class.
STYLE: Grammar and spelling must meet generally accepted University standards.
    You must cite your sources and you must include a bibliography page.  You may use any appropriate academic style sheet (APA, MLA, Chicago, The Bluebook, etc.).  You should have learned one of these in ENG 105 or in high school.  A quick guide to APA style is available on the Canvas site.
BE SURE TO DOUBLE SPACE YOUR WORK.  INDENT PARAGRAPHS.