Read the scenario and respond to the checklist items based on the Reading and Learning Activities.

Scenario: Lee is the owner of Lees [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business.

**BUSINESS SELECTED IS LEE’S TIRE SHOP**

Instructions: Summarize a marketing strategy for Lees addressing each part. You can view Parts 13 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 46 below to submit your final Assignment to the Unit 2 Dropbox.

Checklist:

  Part 4: Marketing Strategy

Describe the target market strategy for Lees business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain.
Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.
  Part 5: Implementation

Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.
  Part 6: Evaluation

Using the concepts from the text, describe how will you evaluate your marketing strategy.
Access the Unit 2 Assignment rubric.

Respond in a minimum of 3 pages: 1 pages (350 words) for Parts 13 and 1 pages (350 words) for Parts 46 in a Microsoft Word document with additional title and reference pages using the current APA format and citation style. Your paper should include headings, an introduction, and a conclusion.

Submit the Assignment to the Unit 2 Dropbox.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

paper will be about stakeholder according to ?public relations new approaches? course 1- I want to talk about stakeholder according to ?public relations new approaches? course that will be talked about stakeholder from the public relations image/ point of view. 2- research paper will be an analyse for previous literature ?just article? about ?stakeholder? . literature means that display every article which talked about ?stakeholder? idea. that will be with referring to every article as a website that i can download it. 3- previous literature ( articles) will be two sections, first one articles talked about the idea (stakeholders) in general . And the second is about articles that talked about the idea according to public relations as a specific field. 4- the explanation will be detailed. with important details in every article. in addition to i want to link article content with literature that talks about public relations and it?s role in the modern age. . 5- In the end of paper I want to mention detailed student opinion and what he understood and recommendations. details : 1- fast look about stake holder in general and mention the articles that talk about it . 2- according to public relations and mention to articles that talk about it in addition to talk about all the articles briefly course name is ? public relations- new approaches? NOTE::: references/ literature will be just ((articles)) that suppose to talk about ?stakeholder?. that course homework is about articles that talk about ?stakeholder? subject articles No. will be: 30 articles. ————————- The work will be like the attached file but i would like to link between the articles as a story , to match between articles contents that articles complete each other to create the literature .
——————
there will be 30 source .. minimum

Chapter 17: Making Decisions With Uncertainty
17-2 Game Show Uncertainty
In the final round of a TV game show, contestants have a chance to increase their current winnings of $1 million to $2 million. If they are wrong, their prize is decreased to $500,000. A contestant thinks his guess will be right 50 percent of the time. Should he play? What is the lowest probability of a correct guess that would make playing profitable?

Chapter 18: Auctions
18-4 Asset Auctions in Sweden
In Sweden, firms that fail to meet their debt obligations are immediately auctioned off to the highest bidder. (There is no reorganization through Chapter 11 bankruptcy.) The current managers are often the high bidders for the company. Why?

Chapter 19: The Problem of Adverse Selection
19-1 Leasing Residuals
In the late 1990s, car leasing was very popular in the United States. A customer would lease a car from the manufacturer for a set term, usually two years, and then have the option of keeping the car. If the customer decided to keep the car, the customer would pay a price to the manufacturer, the “residual value,” computed as 60 percent of the new car price. The manufacturer would then sell the returned cars at auction. In 1999, the manufacturer lost an average of $480 on each returned car (the auction price was, on average, $480 less than the residual value).

A. Why was the manufacturer losing money on this program?

B. What should the manufacturer do to stop losing money?

Chapter 20: The Problem of Moral Hazard
20-1 Extended Warranties
Your product fails about 2 percent of the time, on average. Some customers purchase the extended warranty you offer in which you will replace the product if it fails. Would you want to price the extended warranty at 2 percent of the product price? Discuss both moral hazard and adverse selection issues.

20-3 Locator Beacons for Lost Hikers
Lightweight personal locator beacons are now available to hikers that make it easier for the Forest Service’s rescue teams to locate those lost or in trouble in the wilderness. How will this affect the costs that the Forest Service incurs?

Froeb, L. M., McCann, B. T., Shor, M., & Ward, M. R. (2018). Managerial economics: A
problem-solving approach (5th ed.). Boston, MA: Cengage Learning.

Describe either an adverse selection or moral hazard problem a company is facing.What is the source of the asymmetric information? Who is the less-informed party?Are there any wealth-creating transactions not consummated as a result of the asymmetric information? If so, could you consummate them? What
advice/recommendations would you give the company?

chapter 17-20

Froeb, L. M., McCann, B. T., Shor, M., & Ward, M. R. (2018). Managerial economics: A problem-solving approach (5th ed.). Boston, MA: Cengage Learning.

The assignment requires the use of the Library/Internet research to locate and study written articles on any topics on financial accounting that was covered in the class. The student is required to critique, analyze, and evaluate the articles as they relate to what was learned in class by writing a four to six-page paper (12 font, double spaced, APA format).

The objective of this activity is for you to be aware of what is happening in the real world as it relates to financial accounting issues to make the study of accounting more meaningful, and to bridge the gap between theory and practice. Your paper should be a minimum of 4 typed pages, double spaced, one inch margins, 12 pt Times New Roman font. You should include a minimum of three quality peer reviewed academic sources.