I need to respond to the 4 discussions attached. I have added the instructions for the topic they were suppose to write about. I need to give them recommendations on what they can do to improve their memo. I also need to add least one reference from the attached references to add to the responses.

Concierge covid testing with same-day results or rapid 15 minutes. The target market is employers within production companies who need to test their staff before a shoot so they can work safely. In addition to anyone who needs a test that hears about the service via word of mouth in southern California.
1. Identify your vision and mission statement for the firm.
-something along the lines of providing professional and fast service, with quick turnaround times, as well as following safety protocols.
2. Define the specialization or niche that you are addressing in the marketplace that
differentiates you from others.
3. Define the market segments (no more than two) which you will target.
You may reference specific details from your textbook.
Please reference the textbook: Kerin, Roger A., Hartley, Steven W., & Rudelius, William. (2018). Marketing. 14thed.,McGraw-Hill Irwin.

Please use the attached outline.

Please carefully refer to the document of requirements as well as paper #1 and several examples I uploaded. According to the introduction and literature review in paper #1, you need to select a Chinese small and medium-sized enterprise to collect relevant data for analysis. This paper only needs to involve methodology and results. If you choose to use the questionnaire survey method, you need to provide a specific questionnaire in the appendix just like the examples I uploaded, including at least 9 questions, which cannot be yes or no questions.

Note: If collected data records are not submitted, Paper #2 will be considered incomplete.

Paper #2: Field Report

Your goal for the Field Report is to add to your knowledge acquired while writing the Discovery Report. The paper #1 provided you with the context or the background for your primary research and, thematically, will align with the second paper. Writing a Field Report, you will demonstrate what you have learned about the research topic by collecting empirical data. To complete the Field Report successfully, pay attention to the following requirements:

Part 1:

Select a data-collection instrument that fits your research objectives: e.g., text analysis, semi-structured interviews, survey, a mixed-method approach, meta-analysis, nonparticipant observations, or analysis of the existing statistics. You may use advanced statistical analyses if you have studied statistics before.
Recruit at least 3 participants for a qualitative study or arrange for a focus-group interview. A research interview should last at least 30 minutes. If you plan to conduct a survey, you should collect responses from at least 30 people. Make an appropriate decision about a population sampling (e.g., convenience, purposive, random).
Use the Research Journal to reflect on each step of the data collection process and data analysis. 
If relevant, prepare a letter requesting interview/survey participation; include the following information:
Identify yourself; the program/course title; instructors name and contact information
Briefly describe the purpose of the research project
Explain what study participants will be asked to do
Provide the assurance of confidentiality; please include the line IRB approval is not required for a course research project. However, should you have questions or concerns, please contact the course instructor (provide the instructors email and/or phone number if possible).

Part 2
Write a report comprised of a very short Introduction, a brief description of Methodology, and Results/Findings. The Methodology section should explain data-collection procedure and participants background information. Results/Findings should analytically summarize main issues/themes that emerged as a result of data analysis.
Use relevant direct quotations/verbatim from the interviews or answers to open-ended questions in the questionnaires to support assertions.
Use visuals if applicable.
Submit interview recordings to Canvas and/or examples of completed questionnaires (consult with the instructor), or any other data.

Present your recommendations to the person you initially interviewed and listen to his/her reaction to the feasibility of your proposal. This follow up conversation which summarizes the companys reaction to your proposed solution(s).

This is in relation to my previous orders (Delight Car Wash).

Option #1: Organizational Culture
Culture plays a vital role in organizational development. Each organization has its own style and its own culture. Portraying that culture to new employees can be a challenge, especially when new employees have worked for a company that utilized a different style.
Imagine that you are an OD consultant who has been hired by a Fortune 500 organization. The organization is growing at an exponential rate and has recently acquired two major competitors. Unfortunately, while the acquisition has run smoothly, to date, the organization foresees many issues, specifically since the organizations have different cultures. For this assignment, please do the following:
1.    Select a Fortune 500 organization and present details regarding the mission, vision, values, and strategic goals of that organization.
2.    Provide detailed information about the Fortune 500 company’s industry. Denote research highlighting the future of the industry.
3.    Explain, based upon the organization and industry, what information you should collect from the company to ensure that a successful acquisition occurs. Provide specific questions and explain why you asked these questions.
4.    Explain the importance of organizational culture and how culture impacts OD decisions, processes, and practitioners.
Submission Requirements
    Write a four- to five-page paper, or about 1100 words, not including the title and reference pages, which are required.
    Your paper must be properly cited and formatted according APA7
    Include a formal references page. This is an individual paper; however, you should reflect on our discussion forums and incorporate ideas from there, as appropriate.
    You must support your analysis with at least three scholarly references, and you can include resources from this course.
    For this assignment, a credible source is defined as:
o    A scholarly or peer-reviewed journal article.
o    A government-based website or publication.
o    A trade or industry journal article, publication, or website, including those from trade organizations such as SHRM.org and TD.org.