Using sales as an example, explain how a sale would impact the income statement and balance sheet by comparing the cash basis of accounting and the accrual basis of accounting.

Starting on Page 542 of Principles of Accounting, you are introduced to several
elements of internal control. Identify two strategies that you have seen in action and
describe how those two strategies were implemented. In addition, identify one strategy
that you think is most applicable to your current job or a job/role/department you may
have in the future.

Franklin, M., Graybeal, P., & Dixon, C. (2019). Principles of
Accounting, Volume 1, Financial Accounting.

RQ3 Which themes in posts from Merchants who sell JUUL e-cigarettes drive more engagement?
RQ4 What are the reactions to the content in posts from Merchants who sell JUUL e-cigarettes?
you are writing a literature review for these two RQ. please use 5 peer-reviewed articles for each research question.

For RQ4, I already found two articles.
Gao Y., Xie Z., Sun L., Xu C., & Li D (2020). Electronic cigarette-related contents on Instagram: Observational study and exploratory analysis. JMIR Public Health and Surveillance, 6(4), E21963. http://doi.org/10.2196/21963

Li, C., & Stacks, D. W. (2015). Measuring the impact of social media on business profit & success: A fortune 500 perspective. New York: Peter Lang Publishing, Inc. please find 3 more articles other than these two articles.
For RQ4, I suggest you cover 1. Why it is important to understand the publics’ reaction to companies social media content. 2. In general how the public reacts to a company’s posts with controversial content. What are those reactions? This part will directly impact your construction of the coding scheme too. 3. Bring it back to the focus of the content targeting teenagers.

The company to write about is a Conceriage Covid 19 testing firm that targets people who work in production and need same day or 15 min rapid results so they can return to work and anyone unable to leave their home to get tested.

Please answer ALL these questions:

1. How do you intend to vary the marketing of your product or service if you have identified
more than one demographic group to target? Describe no more than 2 different target
markets.
2. Describe how important differentiation is to your firms success in regard to (a) the
product or service you are marketing, and (b) the manner in which you present the
marketing to your targeted groups.
3. Describe your pricing plan/strategy in regard to how it fits into the marketplace and how it
will be attractive to your targeted consumers.
Explain what you would you do if immediately after initiating the marketing of your firms
product or service to the marketplace, another firm lowers its price for a competing product to
your offering?

What will you do in response to this competitive action?

o    Research and evaluate your organization in each of the following 5 areas. Use Service Culture Handbook (Toister, 2018) to answer fowling questions.
    Empowerment How does the company define empowerment? Is it evident?
    Hiring What are the hiring practices? How do they decide whom to hire?
    Training What training does the company have? How well are the employees trained?
    Leadership Is Servant Leadership evident in the company? Give examples to your findings.
    Measuring customer service success Do they have a benchmark? What is their rating compared to other similar companies?
APA citations for all quotes, information required. page number author name etc.