Write an academic paper depicting your Environmental Scanning analysis that includes the following:

1.    An introduction with a detailed description of the organization, what they do? product/service? etc.
2.    Create a SWOTT Analysis Diagram that includes Strengths, Weaknesses, Opportunities, Threats and Trends.
Provide at least 5 topics for each category. Then, select at least 3 of the topics per category, and explain how these topics will support or not, the overall organizations Business Sustainability and Competitiveness. Convey how your analysis would take advantage of the firms Strengths and Opportunities while avoiding its Weaknesses and Threats to its success
3.    Evaluate how specific internal factors and forces (Strengths and Weaknesses) support and/or promote a competitive advantage; topics may include:
a.    Resources and capabilities, financial factors, core competencies, etc.
b.    Access to natural resources, trademarks, patents, or copyrights, etc.
c.    Current processes and best practices (employee programs or software systems, etc.)
4.    Evaluate how specific external factors and forces (Opportunities, Threats and Trends) support and/or promote a competitive advantage; topics may include:
a.    Market trends (new products or emerging new technologies, competition, etc.)
b.    Economic trends (local and/or global)
c.    Changes in demographics, psychographics, Globalization, etc.
d.    Regulations (political, environmental, or economic)
e.    Describe what Trends will benefit the organizations growth
5.    Define a succinct Conclusion showing, based on your evaluation of your findings, how your chosen organization can retain its competitive advantage.

The final critical thinking assignment for this course requires a comprehensive Change Management Process, including its origination and implementation. To complete this project, address the following:

Choose a Middle Eastern organization in which you are currently working, or with which you are familiar. Provide a brief description of the organization, including its history, number of employees, products/services, mission/vision, strategies, etc.
Discuss the problem or issue confronting the organization. Why is there a need to change (e.g., falling profits, low morale, challenges recruiting talented employees, etc.)?
Assess the principle reasons for the organizations problem or issue. What is the root cause and what are other causes of the problem/issue?
Identify the intended change you propose for the organization. Detail the reasons for the change, including any research you conducted that led you to this recommendation (for instance, similar organizations in a similar situation followed this strategy, or studies indicated this was the preferred solution for other organizations in a similar situation).
Identify a plan to implement the change. Be clear about the steps or processes that you propose to implement this change, including any resources which may be needed throughout the process.
Identify the measurement/control mechanisms you would utilize to determine if the change management process is working effectively. Also, include any contingency plans you would propose if/when the plan is not implemented as intended.
Finally, offer a brief statement about what you learned from completing this project and how your research in this course has affected your perspective/perception of change.