For this assignment, you will conclude your marketing plan by developing your hypothetical companys Ashley Beauty Products Company pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan:
1. Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
2. Develop the companys pricing and distribution strategy.
3. Develop the integrated marketing communications plan most relevant for your product/service and audience. Develop your message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product/service and audience.
5. Develop your online and direct marketing plan most relevant for your product/service and audience.
6. Develop your social responsibility/cause-related marketing plan most relevant for your product/service and audience.
7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry-specific and relate to your chosen product/service.
Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 – 12 pages.
The specific course learning outcomes associated with this assignment are:
2. Evaluate the marketing strategies used to create/communicate customer value.
d. Analyze integrated marketing communications and its relationship to advertising strategy.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for products or services.
f. Develop a fully integrated marketing communications plan for products or services.
Category: SWS
Assignment 3: Part C: Your Marketing Plan
July 17th, 2020 
Business and Management, SWS 
Comments Off on BUS 520 ASSIGNMENT 3: POWER, POLITICS, AND CULTURE BUS 520 ASSIGNMENT 3: POWER, POLITICS, AND CULTURE
In business, power and politics greatly influence an organizational culture and may hinder organizational productivity. In your role as consultant you observed power and politics influence on the corporate culture.
INSTRUCTIONS Following SWS standards, write a 5 to 7 page report that addresses the following:
1. Influence of Politics and Power Explain how politics and power-play may have influenced the organizations culture.
2. Sources of Power Explore the sources of power and describe how management could use this influence to benefit the department and improve organizational performance.
3. Leadership Behavior and Culture Make recommendations that support how the study of power and politics could influence leadership behavior and improve the organizations culture.
4. Leadership Influence Discuss the importance and complexity of leadership behavior in solving the issue you identified. How does it influence organizational structure and performance?
Auctions and Dynamic Pricing
The following video describes auctions as price discovery mechanisms; please watch it before you begin writing:
https://www.youtube.com/watch?v=4kWuxfVbIaU
use this video as one of the references in your paper
Use the video on auctions and at least 5 other academic or high-quality business publications (see acceptable types below) to answer the following questions.
There are many types of auctions, each with strengths and weakness at uncovering the real price or value of an item. Compare and contrast how each of the following uncovers value:
-English and Dutch auctions.
-Sealed-bid first-price auctions and Vickery auctions.
Compare and contrast surge pricing and congestion pricing. Give an example of each currently in use.
Auctions are widely used in finance, e-commerce, and in e-games. Identify three examples of auctions used in finance, e-commerce, and/or e-games. Explain the following in-depth:
-The need for an auction to uncover value in the product or service.
-How the type of auction used to uncover the value of the product or service is better at uncovering value than other types of auctions.
Auctions are also widely used to generate revenue for not-for-profit organizations. What are the advantages or disadvantages of auctions as revenue generators for not-for-profit organizations?
Suggest ways in which a for-profit company, such as the company for which you work or a company for which you aspire to work, can use auctions or dynamic pricing to better uncover value and increase revenue.
Formatting Requirements
Acceptable Types of Publications
A high-quality, professional business publication is one that is primarily directed at reporting or analyzing the workings of business. Examples are the Wall Street Journal, Bloomberg, and Reuters. Avoid general news publications such as USA Today, the Washington Post, and the New York Times.
Please do not rely on Wikipedia, Investopedia, or similar websites as references
please refer to attachment for explanations on how to cite and make the sources page for this paper
social media use in workplace
please make sure that you use the citation style mentioned and attached to these directions.
Develop a PowerPoint presentation 10 slides in length. It should include an agenda slide, body content slides, a closing slide, and a references slide. The title slide and references slide does NOT count toward the required length.
The content should focus on some aspect of social media use in the workplace. Potential examples include the importance of companies embracing social media, advertising through social media, policies involving social media, proper professional communication through social media platforms, or any number of other angles.
The presentation must be submitted in .PPT or .PPTX format.
The PowerPoint presentation must adhere to the following requirements:
Content:
Discuss some aspect of social media use in the workplace.
Organize the presentation in a clear, logical manner.
Assume your target audience is familiar with the overall concept of social media.
Format:
-Choose a Powerpoint theme for your presentation
-Format the PowerPoint presentation with headings on each slide, 3 relevant graphics (photographs, graphs, clip art, etc.) throughout the presentation (not per slide), ensuring that the presentation is visually appealing and readable from 18 feet away.
Make sure that you do not have paragraphs in the PowerPoint everything should be bullet points stating main ideas and in the notes section please include the speech that should be done with presentation
Open with an engaging introduction (including one title slide and one introduction slide).
For the body of your presentation, cover the main points of your subject. Create slides that reinforce and illustrate your main ideas.
For your single closing slide, finish with a memorable wrap-up statement that refocuses on the purpose of your presentation.
Slides should cite any relevant outside sources SWS format
Assignment 3: Part C: Your Marketing Plan
For this assignment, you will conclude your marketing plan by developing FORD’s pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan:
1. Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
2. Develop FORDs pricing and distribution strategy.
3. Develop the integrated marketing communications plan most relevant for your product/service and audience. Develop your message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product/service and audience.
5. Develop your online and direct marketing plan most relevant for your product/service and audience.
6. Develop your social responsibility/cause-related marketing plan most relevant for your product/service and audience.
7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry-specific and relate to your chosen product/service.
Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 – 12 pages.
The specific course learning outcomes associated with this assignment are:
2. Evaluate the marketing strategies used to create/communicate customer value.
d. Analyze integrated marketing communications and its relationship to advertising strategy.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for products or services.
f. Develop a fully integrated marketing communications plan for products or services.
July 12th, 2020 Business and Management, SWS Comments Off on Southwest Airlines Business-Level and Corporate-Level Strategies Southwest Airlines Business-Level and Corporate-Level Strategies
This paper will also be regarding Southwest Airlines. You MUST use the template that is attached to do this assignment. Make sure you download it and write your paper within it and not use a new Word document. The attached template also includes additional detailed instructions. use at least 6 credible references. Please make sure that for citations as well as the sources list you follow the other attached document with instructions on how to cite (this is the other attachment not the template). This should NOT be in APA format. One of the sources for this assignment must be the course textbook which can be found on:
https://books.google.com/books?id=wUPAAgAAQBAJ&printsec=frontcover&dq=Hitt,+Ireland,+%26+Hoskisson.+2020.+Strategic+management:+Concepts+and+cases:+Competitiveness+and+globalization+(13th+ed.).+Mason,+OH:+South-Western+Cengage+Learning&hl=en&newbks=1&newbks_redir=0&sa=X&ved=2ahUKEwiLsuXI9uboAhUNlXIEHdfoDlYQ6AEwAXoECAMQAg#v=onepage&q&f=false
use only the chapter 4, 5, and 6 from the course textbook.
This paper will be focused on the organization Southwest Airlines. Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database ( https://www.sec.gov/edgar.shtml ) and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Requirements
Write a 6 paper in which you do the following:
-Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
-Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
-Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
-Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
You must use the attached template to do this and follow all of the directions on it
History
Assignment 1.2: A Changing World Final Paper
Due Week 5 and worth 140 points
The discovery of America and that of the passage to the East Indies by the Cape of Good Hope, are the two (2) greatest events recorded in the history of [human] kind Adam Smith, in The Wealth of Nations,1776. Think about why he and many other notables supported this statement, especially concerning the discovery of America. What was so important about this New World across the Atlantic Ocean from Europe? How did it change globalization in terms of trade, culture, societies, innovations, new and old world exchanges, and in other ways?
You have already developed a thesis statement and developed an outline in which you identify three (3) main points relevant to your topic. Now you will develop the final paper in which you explore your main points in detail.
Write a three to five (3-5) page paper in which you:
Introduce your paper with your previously crafted thesis statement.
Identify three (3) major aspects that demonstrate Old and New World exchanges. Explain your responses with specific examples and details.
Identify three (3) specific groups that were affected by this global event and provide two (2) examples for each group describing how the group was affected.
Summarize how this discovery affected the life of the average working American during the colonial period. Use specific examples and details.
Use at least three (3) academic references besides or in addition to the textbook.
Note: Wikipedia and other similar websites do not qualify as academic resources.
Below is the outline and thesis paper to use for the paper
Thesis
When jumping ship from what is considered to a better world to a new one that is seen to be much better with a lot of resources yet unexploited, there are several uncertainties that are involved, and their consequences are not known. The exodus into America by Columbus had consequences that entirely changed the whole world and not just those who moved into the great nation of untapped resources.
1. Determine three (3) major aspects that demonstrate Old and New World exchanges.
a. Columbus initiated trade between three continents that was America, Africa and Europe.
b. The movement by Columbus also brought about industrialization to Americans.
c. Cash crop farming of sugar was introduced to the Americans who were subsistence farmers (Columbian Exchange, 2020).
1. List five (5) specific groups that were affected by this event. Provide two (2) examples for each cohort describing how they were affected.
a. Africans were colonized and some of them taken as slaves to serve their colonial masters.
b. Average Americans lost their jobs cheap slave labor and
c. European traders and explorers found colonies in Africa, and America and connected the world through their trade as they earned profits.
d. Europeans back at home benefited from the processed sugar and other goods that were brought from America and Africa and also got diseases that came from the colonies (“Environmental and health effects of European contact with the New World,” 2020).
e. Rich Americans increased their wealth immensely through the trade and industrialization and got cheap labor from African slaves.
1. List five (5) ways that the creation of new global trade routes affected the occupations and lifestyles of the average working American in the colonies.
a. Jobs were lost due to cheap African labor from the slaves (Ostrander, 2019).
b. The gap between the rich and poor Americans grew much bigger.
c. They were exposed to new diseases from Africa which they never had a cure for, hence reducing their population.
d. Racial diversity was introduced to the Native Americans.
e. The average Americans changed their way of farming from subsistence farming to cash crop farming.
References:
1. The Columbian Exchange. (2020). Khan Academy. Retrieved April 28, 2020, from https://www.khanacademy.org/humanities/us-history/precontact-and-early-colonial-era/old-and-new-worlds-collide/a/the-columbian-exchange-ka
2. Environmental and health effects of European contact with the New World. (2020). Khan Academy. https://www.khanacademy.org/humanities/us-history/precontact-and-early-colonial-era/old-and-new-worlds-collide/a/environmental-and-health-effects-of-contact
3. Ostrander, G. M. (2019). The making of the triangular trade myth. Slave Trade and Migration, 313-322. https://doi.org/10.4324/9781315057613-17
History
Using this template :
I. Topic / Title
II. Introduction of Essay
A. Write a few sentences that lead into the main point of your essay
B. End the paragraph with your thesis statement (3 main points you are going to support)
1. First point in thesis
2. Second point in thesis 3. Third point in thesis
III. Body of Essay
A. Topic One – First Point in Thesis
1. Support your point with either quotations or solid evidence 2. Have at least five sentences
B. Topic Two – Second Point in Thesis
1. Support your point with either quotations or solid evidence 2. Have at least five sentences
C. Topic Three – Third Point in Thesis
1. Support your point with either quotations or solid evidence 2. Have at least five sentence
IV. Conclusion
A. Write a few sentences summarizing your essay
B. Restate your thesis and how you proved your point
The discovery of America, and that of the passage to the East Indies by the Cape of Good Hope, are the two greatest events recorded in the history of a [human] kindAdam Smith, in The Wealth of Nations, 1776.
Think about why he and many other notables supported this statement, especially concerning the discovery of America. What was so important about this New World across the Atlantic Ocean from Europe?
How did it change globalization in terms of trade, culture, societies, innovations, old and new world exchanges, and in other ways?
Part 1: 1. Write a thesis statement that is one to two (1-2) sentences long in which you:
State your thesis on how the discovery of America changed the world. Justify your response.
For the first part of this assignment, you will create a thesis statement. A thesis statement is usually a single sentence somewhere in your first paragraph that presents your main idea to the reader.
The body of the essay organizes the material you gather and present in support of your main idea. (Keep in mind that a thesis is an interpretation of a question or subject, not the subject itself.)
(Note: Please consult the Purdue OWL Website with tips on how to construct a proper thesis; the website can be found at https://owl.english.purdue.edu/owl/resource/545/01/)
Part 2: For the next part of this assignment, you will create an outline of the main points you want to address in this paper. This outline will serve as the basis for your Assignment 1.2 Final Draft.
(Note: Please use the Purdue Owl Website to assist you with this assignment; this website can be accessed at https://owl.english.purdue.edu/engagement/2/2/55/)
2. Write a one to two (1-2) page outline in which you: Determine three (3) major aspects that demonstrate Old and New World exchanges.
List five (5) specific groups that were affected by this event.
Provide two (2) examples for each cohort describing how they were affected.
List five (5) ways that the creation of new global trade routes affected the occupations and lifestyles of the average working American in the colonies. Use at least three (3) academic references besides or in addition to the textbook.
Note: Wikipedia and other similar Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: This course requires the use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. The specific course learning outcomes associated with this assignment are: Recognize the main factors that led to Americas early development. Use technology and information resources to research issues in American History to 1865. Write clearly and concisely about American History to 1865 using proper writing mechanics.
Communications Plan
STRATEGIC COMMUNICATIONS PLAN
This assignment is part 1 of 3
A sample of what it should look like is attached.
Also the second attachment is how to use references and citations and source list for this assignment.
use 2 references for this assignment
The topic is left to the writer please follow all directions listed below.
The ability to effectively communicate is one of the most in demand and sought after skills in todays workforce. As a business professional, you will be expected to not only communicate in a clear and concise way, but to do so strategically. These communication skills are necessary to manage personnel effectively and to drive your organization toward its strategic goals and outcomes. Effective communication starts with planning. By developing a strategic communications plan you will be more intentional in your messages and the actions you ask of your audience.
INSTRUCTIONS Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components and may be written in a professional report format. See the formatting requirements for additional information.
1. Description
a) What is your challenge or opportunity?
b) Why is this professionally important to you?
2. Goal
a) What goal or outcome do you want to achieve with this communication?
i. Is it clear, concise, and actionable?
3. Audience
a) Who is your target audience?
i. What are the professional positions of the audience members?
ii. What demographic characteristics will the audience comprise?
iii. What is your relationship to the audience?
iv. What background knowledge and expertise does the audience have?
v. What does the audience know, feel about, and expect concerning this communication? vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
b) What information is available about your audience?
i. What research/sources will you use to obtain information about the audience?
ii. What conclusions have you been able to draw about the audience?
c) What tone will you use to convey your message?
i. Is the setting casual or formal?
ii. Is the communication personal or impersonal?
4. Key Message
a) What is the primary message you must convey to your audience?
i. Is the message compelling and memorable?
ii. Is the message clear and concise?
iii. Is the message aligned with your audiences goals and needs?
5. Supporting Points
a) What three to four points, reasons, or justifications support your message?
i. What research/sources will you use to obtain facts/data about your message?
6. Channel Selection
a) What communication style will you employ (Tell/Sell or Consult/Join), and why?
b) What channel(s) will you use to deliver your message, and why will they be the most effective?
c) What purpose is served by each channel you have selected?
7. Action Request
a) Is your call to action you are making to your audience clear, concise, and easily actionable?
Note: You may create and establish all necessary assumptions needed for the completion of this assignment. The scenario is yours to explain.
Grading:
Description: Fully describes challenge or opportunity and provides information on why this topic is professionally important/relevant.
Goal: The communication goal is exceptionally well-defined. It is clear, concise, and actionable.
Audience: Audience analysis is thorough. The author thoughtfully considers the characteristics, motivations, and expertise of the audience, drawing highly relevant conclusions. Identifies both elements of the tone to be used to convey message.
Key message: The key message is completely clear, concise, and logical. It is exceptionally compelling and memorable. It is well-aligned with the goals/needs of the audience.
Supporting Points: The communication provides three or four points, reasons, or justifications that clearly support the key message in a compelling manner, and lists entirely relevant sources to be used to support the message.
Channel Selection: The communication style and communication channel(s) are thoughtfully chosen. Rationale for the style and channel selection(s) explains the chosen method of delivery in a compelling and thorough manner.
Action Request: The request made of the audience is thoroughly clear and easily actionable.
Writing: Writing is excellent. Tone is professional and sophisticated. Shows logic, clarity, and consistent formatting. Contains no spelling, mechanical, or grammatical errors, and formatting and citations meet standards.
Assignment 2: Part B: Your Marketing Plan (FORD)
Create the second part of your marketing plan:
1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
2. Develop a branding strategy for your product/service that covers the brand name, logo, slogan, and at least one brand extension.
3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
4. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry-specific and relate to your chosen product/service.
